About me

Hi, my name is Ash. I am an advisor, strategist and facilitator.
I’ve been working on digital stuff in and around the cultural sector for almost 20 years.
I think that this stuff is interesting, exciting, and important.
David Collins
Northern Ballet - Executive Director
My background
For nearly two decades I have helped cultural organisations sharpen their digital thinking and activity.
Over that time I have worked on hundreds of projects ranging from training and consultancy through to complex web builds, design initiatives, new product development, and R&D.
In 2017 I started Digital Works which is a programme of content and events focused on digital stuff in the cultural sector. As part of this, I host the Digital Works Podcast and programme the Digital Works Conference.
I have worked in-house, at an agency, and as a freelancer.
I was a director at Substrakt, a digital agency working in the cultural sector with clients like the National Theatre, Folger Shakespeare Library, Southbank Centre, Sadler’s Wells, Crystal Bridges Museum of American Art, and many others.
I served as a trustee on the boards of Northern Stage and the Directors Charitable Foundation, in the UK.
I spend quite a bit of my life running, cycling, and generally spending time outdoors.
I’m based in Göteborg, Sweden.
Aled John
FT Strategies - Director, Deputy Managing Director