Services

I help cultural organisations make the most of digital in ways that are strategic, sustainable, and grounded in the realities of your organisation, your people, and your audience.

You might be here because:

• You’re about to invest in a new digital initiative and want to get it off to a good start
• You’re running into the same blockers again and again
• You’re not sure if your suppliers, systems, or setup are still fit for purpose
• You’ve got digital goals or ambitions, but no clear route on how to get there
• People are looking to you to lead on digital, but you’re not sure where to start
• You want to build internal capacity, but need more clarity before making changes
• You’re trying to balance ambition with risk, time, and limited capacity

If that sounds familiar, I can help.

Whether you're at the start of something new, stuck in something that isn't working, or looking for fresh perspective, I work as an advisor, facilitator, and strategic partner to help you move forward with confidence.

Starting points

Depending on your situation, these are a few good ways to get started.

Discovery & alignment sprint

Set a strong foundation before you commit time or budget
A short, focused engagement to map your internal context, align your idea with strategy and audience needs, and assess what capabilities (skills, team, tools, suppliers) you’ll need to deliver it well. Includes staff interviews, light-touch user research, and a practical summary with recommendations.

Typical duration: 2–4 weeks
Good for: Early-stage initiatives, strategy alignment, shaping funding bids

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FlightPlan: feasibility & validation sprints

Turn early-stage ideas into actionable, user-shaped plans
If you’ve got a concept but aren’t sure what to do next, I lead short sprints to test assumptions, prototype with users, and help you build the case for investment or rethink the idea before wasting effort.

Typical duration: 4-8 weeks
Good for: Innovation funding, board pitches, risk reduction

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Fix your digital project or initiative

Rescue and reset a digital initiative that’s stuck or struggling
Sometimes projects drift, stall, or go off track. I work with your team (and suppliers) to understand what's happening, surface the blockers, and develop a practical plan to move forward. This often includes supplier reviews, role/team mapping, and delivery planning.

Good for: Mid-project resets, governance headaches, stalled delivery

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Design your next move

Clarity and confidence for your next phase of digital work
If you’re unsure where to focus or how to progress, I’ll help you assess where you are and shape a strategic, user-aligned roadmap that’s both ambitious and realistic.

Good for: Digital strategy development, transformation planning, leadership team alignment

Recent projects include:

• Advising a new cultural venue on digital strategy, infrastructure, and team design
• Guiding a multi-year digital transformation initiative with an iconic UK cultural organisation
• Co-designing and delivering a leadership development programme on digital change
• Researching common causes of digital failure in the arts
• Co-authoring a toolkit for hybrid cultural experiences
• Mentoring both senior leaders and early-career digital practitioners

Other ways we can work together

Sometimes you might need a more flexible or ongoing approach. I also offer:

Fractional leadership

Embed senior digital expertise in your team on a part-time basis. Typically a few days per month, agreed on a rolling 3-month basis.

Health-check assessment

A structured, honest review of your digital maturity, covering strategy, systems, skills, user experience, and team structure.

You’ll get a clear picture of what’s working, what needs attention, and where to focus your energy next.

Sounding board / critical friend

A trusted, experienced peer to stress-test ideas, navigate complexity, or think through big decisions.

Typically these conversations discuss things like:

• Thinking through a new digital or audience strategy
• Navigating organisational change or team restructuring
• Preparing for a board meeting or funding pitch
• Working out how to frame a complex problem
• Clarifying your role as a digital leader
• Balancing ambition with capacity and risk
• Stress-testing a delivery plan or procurement process
• Or simply needing a sounding board who understands both the mission and the messiness

Mentoring

Support for digital leaders at all levels; from new Heads of Digital to Exec Directors learning to lead digital work well.

Workshop facilitation

Design and delivery of structured, inclusive sessions that unlock collective insight and momentum.

Whether you're kicking off a new initiative, exploring fresh ideas, or navigating change, I can design and lead sessions that bring people together with purpose.

Not sure where to start?

You don’t need to have a clear brief or a polished plan. Book a free consultation call and we’ll talk through where you're at currently, and I’ll suggest next steps (even if they don’t involve me).

Book a call or email me: ash@ashmann.co