Context is key: part 2 â measure what you value, donât just value what you can measure
Make more of the tools weâre already using and focus our efforts on building a rich and meaningful understanding of our users needs.
Ash Mann
Context is Key: part 1 â drowning in data
I spoke at this yearâs Tessitura Europe Conference in Manchester on âthe importance of contextâ. Over this series of posts I will try toâŠ
Thoughts from the Digital Marketing Boot Camp for Arts
Last week I was in New York for Capacity Interactiveâs annual, 2-day Digital Marketing conference. Here are a couple thoughts I jottedâŠ
Adopting a user-centred, data-driven approach to digital. Part 1: why does it matter?
At Substrakt we try to put the user at the heart of everything we do. We believe thatâs how you get the best results, for your organisationâŠ
Optimising your online (ticketing) purchase pathway
I presented a session at this yearâs Tessitura Europe Conference, which was held at the Wales Millennium Centre in Cardiff, on âOptimisingâŠ
Digital Culture report 2015 digested
Something I wrote about for Substraktâs blog (I am their Strategic Director).