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Ash Mann

📍 Sweden

Three types of hybrid experience

A simple framework for understanding and talking about hybrid cultural experiences: Simultaneous, Layered, and Embedded. And why shared language helps teams be clearer about what they’re really trying to create when blending digital and physical elements.

Rewatch Beyond the Promise webinar #2 - looking at digital readiness (with Chris Unitt)

In this session, we dig into what it really means to be digitally ready and why that readiness matters more than any single tool or tactic.

This week's best things

AI-friendly Hollywood, Artists as strategic hires, questioning funding models, fixing team chat, phones without the internet, Brazil’s data rights experiment, Japan’s ‘system of systems,’ lawyers still trusting ChatGPT, decoding CEO AI hype, digital readiness webinars. Sent from the past.

Rewatch Beyond the Promise webinar #1 - exploring the report's key findings and recommendations

The first in a series of three webinars which aim to unpack the findings of the Beyond the Promise research into digital failure. In this session I explained the background and context for this work, the main findings, introduced the tools I have developed, and shared six recommendations for better

This week's best things

Digital failure, smoky twirls, AI’s energy diet, alt-phones for t(w)eens, rotating sandwiches, Pocket says goodbye, Airbnb wants to be everything, leadership in 2025, the Who Cares era. I’m back from Aarhus, and I’d love your thoughts on the report.

Doing digital better: 'Beyond the Promise' report & resources now live

Why do so many digital projects in the cultural sector fall short or fail altogether? Beyond the Promise is a new report that explores this question and offers tools, insights, and resources to help organisations reflect, adapt, and improve their digital work.

Beyond the Promise: looking at why and how digital projects in the cultural sector fail

Why do digital projects in the culture sector fail? Beyond the Promise explores root causes and offers tools for better practice.

Beyond the Promise: organisational archetypes

Explore the seven organisational archetypes identified in the Beyond the Promise research. These patterns, drawn from real-world insights, can help you understand how digital work unfolds in your organisation and prompt meaningful reflection.

Making it work: reflections for digital practitioners from Beyond the Promise

A concise summary of sector-wide findings for those delivering digital work inside cultural organisations, often against the odds.