Sign in Subscribe

Topic

content strategy

A collection of 12 issues

Making your website legible for humans and machines - what happens when visitors arrive from AI summaries and answers

As AI tools summarise and reinterpret your information, your content layer becomes critical infrastructure. Strong structure, clarity, and ownership improve the experience for people now and reduce risk as these systems evolve.

This week's best things #82

We've had quite a lot of snow this week, so we went sliding down the hill near our house and found a snowman. A snowy landscape is a wonderful thing. We're off to my favourite sauna on the west coast on Sunday. Blekets Bastu is like

This week's best things #79

Content strategy and why distribution matters; Cory Doctorow on reversing the “enshittocene”; Rijksmuseum’s relational search; digital exhaustion; art’s measurable health benefits; Hugh on the fact that “people like real things”; imagination in leadership; and Sarah Hughes on “The Likability Trap”.

This week's best things

Every world language in one place, 200 paintings and reframing old content, a 'software poem', AI that’s actually good, Zoomquilt, finding time to prototype, the power of meetings, cooperation as a skill, and a request for summer reading recommendations.

This week's best things

A new AI statement for the National Library of Scotland, AI writing detectors, the cost of deceptive design, the triumph of podcast technology, the commodity cage, confused cars, and rideable suitcases.

The outsized potential of Content Thinking

A few thoughts on the benefits of working with content experts