This week's best things

Lessons from a museum cyberattack, Welsh AI content support, the EU’s plan to fix cookie law chaos, a doomsday prediction tracker, hat/haircut/tattoo decisions, why writing in books boosts memory, Amazon’s decline, team focus research, cultural bias in GPT, and sitcoms in Yugoslavia.

This week's best things
Photo by Alex Skobe / Unsplash

Last week I forgot to alert you to kanelbullensdag, which is always on October 4th, so to make up for missing it why not read this week's edition with a cinnamon bun.

Ok, here are some good things.

Lessons from a Cyberattack: The National Museum of the Royal Navy’s Journey Through Crisis and Recovery

The story of the cyberattack that the National Museum of the Royal Navy suffered in 2024, including what they've changed since, and some lessons.

"On 9 December 2024, the National Museum of the Royal Navy faced an event that every museum hopes never to experience: a ransomware cyberattack. Overnight, the organisation’s entire digital infrastructure—from ticketing systems to collections databases—was encrypted and rendered unusable.

What followed was months of disruption, emergency response, and a hard-earned recovery. The experience highlights the scale of risk that cultural institutions face in the digital age, and offers valuable lessons for how museums can prepare for the inevitable."

It really is so useful to see this kind of sharing (the stuff that the British Library shared after the attack they experienced in 2023 is still well worth a read).

Lessons from a Cyberattack: The National Museum of the Royal Navy’s Journey Through Crisis and Recovery
On 9 December 2024, the National Museum of the Royal Navy faced an event that every museum hopes never to experience: a ransomware cyberattack. Overnight,…

This is how we built...an interactive longbow exhibit

Earlier this year I had lots of conversations with people doing digital work in the cultural sector to try and understand what people were struggling with, and the sort of questions that it was difficult to get answers to.

A recurring theme was the desire to hear more honest stories about how projects actually get done. So, I’ve started a new strand of the Digital Works Podcast to do just that. I’ve had some generous, frank and practical conversations with Ben Templeton, Rebecca Barnett, Seb Chan and Lucie Paterson.

Over the next few weeks I’ll be sharing these pilot episodes under the (imaginative?) title "This is how we built...".

The first episode was released earlier this week. In it, Ben Templeton talks about leading a team to design and build an interactive longbow and longstaff exhibition at Nottingham Castle.

This is how we built...an interactive longbow exhibit - Digital Works Podcast
Ben Templeton is a writer, creative director and facilitator in the field of games and playful technology. For almost 20 years Ben has helped organisations around the world create fun ways of bringing audiences together to interact with art, cultu…

An AI supported tool for content design

"The Welsh Government publishes a wide range of online content including guidance, announcements, press releases and blogs. As an organisation we are committed to making our content easy to understand, accessible and accurate.

In the Data Science Unit, we have completed experimental work to test how Large Language Models (LLMs) can:

  • assist professional content designers
  • empower everyone to write clear and accessible content

In this blog we will discuss our initial work and present the results."

Dylun: Our Content Design Assistant
Using Generative AI to support the content design process

Cookie banners are an incredibly annoying part of the modern internet. The European Commission seems to have realised this, and now wants to try and fix it.

"European rulemakers in 2009 revised a law called the e-Privacy Directive to require websites to get consent from users before loading cookies on their devices, unless the cookies are “strictly necessary” to provide a service. Fast forward to 2025 and the internet is full of consent banners that users have long learned to click away without thinking twice.

“Too much consent basically kills consent. People are used to giving consent for everything, so they might stop reading things in as much detail, and if consent is the default for everything, it’s no longer perceived in the same way by users,” said Peter Craddock, data lawyer with Keller and Heckman.    

Cookie technology is now a focal point of the EU executive’s plans to simplify technology regulation. Officials want to present an “omnibus” text in December, scrapping burdensome requirements on digital companies. On Monday, it held a meeting with the tech industry to discuss the handling of cookies and consent banners."

Europe’s cookie law messed up the internet. Brussels wants to fix it.
The European Commission wants to take a bite out of privacy rules that force websites to run cookie banners.

The Doomsday Scorecard

Spotted via Web Curios, a website which tracks all the different predictions that we’ve made as a species about when the world is going to end.

Doomsday Scorecard
Tracking failed apocalypse predictions for fun.

Hats, Haircuts, and Tattoos

I saw a good post from Catherine Ferguson, sharing James Clear's categorisation of different types of decision:

"It's really stuck with me as a tool for checking the amount of data and deliberation actually required to move forward on something:

'Hat' decisions are low-stakes and relatively easily pivoted from (if you put on a bad hat, you can look in the mirror and quickly change it)

'Haircut' decisions are slightly higher stakes and potentially take a bit more time to change (a bad haircut has a cost associated with it, but you can undo it over time)

'Tattoo' decisions are highest stakes and hardest to correct (lasers or a trip to the Tattoo Fixers don't come cheap or easy)"

As I wrote earlier this week - don't treat all your hats like tattoos.

I was at the European Organisation Design Forum conference a couple of weeks ago and one of the ideas mentioned was James Clear's concept of decisions being 'hats', 'haircuts' or 'tattoos' (thank you… | Catherine Ferguson | 40 comments
I was at the European Organisation Design Forum conference a couple of weeks ago and one of the ideas mentioned was James Clear’s concept of decisions being ‘hats’, ‘haircuts’ or ‘tattoos’ (thank you Jurriaan Kamer). It’s really stuck with me as a tool for checking the amount of data and deliberation actually required to move forward on something: - ‘Hat’ decisions are low-stakes and relatively easily pivoted from (if you put on a bad hat, you can look in the mirror and quickly change it) - ‘Haircut’ decisions are slightly higher stakes and potentially take a bit more time to change (a bad haircut has a cost associated with it, but you can undo it over time) - ‘Tattoo’ decisions are highest stakes and hardest to correct (lasers or a trip to the Tattoo Fixers don’t come cheap or easy) Diverse personal styles mean we’re inclined to see decisions in different ways, and I love this framework for helping leadership teams get to a collective view of the decision in front of them. | 40 comments on LinkedIn
Not all decisions are equal (or why you shouldn’t treat your hats like tattoos)
In cultural organisations, too many decisions are treated as irreversible. Using the “hats, haircuts, tattoos” framework could help leaders distinguish between low-stakes and high-stakes choices, speeding things up and building a culture of trust.

Writing in Your Books Is Good for Your Brain—Here’s Why

Apparently writing notes in margins is now a 'TikTok trend', anyway - here's an article on the neuroscience behind doing this.

"Alongside this evolution of margin additions, neuroscientists have been researching the cognitive effects of writing, pencil to paper. For instance, a study of electrical activity in the brain published in Frontiers in Psychology found that handwriting itself helps a person remember and understand more about they’ve read and written.

Maryanne Wolf, director of the Center for Dyslexia, Diverse Learners and Social Justice at the University of California, Los Angeles, discussed the importance of annotating with NPR in 2022. In classic former-English-major fashion, she paraphrased Marcel Proust in explaining that deep reading allows us to “go beyond the wisdom of the author to discover our own.” In that vein, marginalia can help the annotator understand the material deeply enough to further develop their own interpretation of the text, she said.

In the Journal of Language Learning and Teaching, foreign language professor Demet Yayli of Pamukkale University in Turkey, explained that in writing workshops, especially for genre-fiction writing, deep reading—which includes annotations—is critical in helping students articulate their interpretations and maintain their own “learner autonomy.”"

The TikTok Trend of Writing in Margins Is Based on Real Neuroscience
Annotating the margins of books is an important part of deep reading and has a long legacy of merit in both science and literature

More Flop Than Blockbuster

An absolutely scathing review of the Academy Museum of Motion Pictures which cost almost half a billion dollars to build and seems to have made what could perhaps be described as...a number of missteps since opening.

"When you enter the finished Academy Museum today, the space comes off as chilly and industrial, as if you’ve stepped into an old airplane hangar that’s been remodeled into the lobby of a Ramada.

Like the trailer for a horror film, it all foreshadows the archaic and soulless experience to follow. Plagued by huge cost overruns, a deeply flawed design, overtly political curation, and sticky charges of anti-Semitism, the museum now seems laughably earnest, lacking in a cohesive narrative, and, perhaps most damning, dull."

I've never visited the museum, so I don't know how accurate this piece is.

Inside the Academy Museum Flop Hollywood Can’t Ignore
Mired in budget overruns, clumsy politics, and curatorial missteps, the Academy Museum has lost its plot.

Way past its prime: how did Amazon get so rubbish?

In this piece for the Guardian Cory Doctorow takes a step-by-step look at the enshittification of Amazon, and why it matters more broadly.

"A confession: I am no true believer in markets as the best arbiter of how our society should work, who should be in charge of it and how its productive capacity should be organised. Like other leftists, I am deeply suspicious of capitalism. I understand the temptation to look at all this verbiage about enshittification, throw your hands up and say, “What do you expect? Capitalism always produces crises of production. Enshittification is just a sweary euphemism for capitalism.”

But this is wrong. There are meaningful differences between the internet as it stands today – the enshitternet – and the old, good internet we once had. The enshitternet is a source of pain, precarity and immiseration for the people we love. The indignities of harassment, scams, disinformation, surveillance, wage theft, extraction and rent-seeking have always been with us, but they were a minor sideshow on the old, good internet and they are the everything and all of the enshitternet.

This has real, material consequences for our comrades in the struggle for a better world. The internet that spawned Occupy and Black Lives Matter has become hostile to the maintenance of radical political movements and is inimical to the founding of new ones. That really matters. Not because the internet is the most important issue facing us today. Far from it. Compared with the climate emergency, genocide, inequality, corruption, democratic backsliding, authoritarianism and sustained racist, homophobic, misogynist and transphobic attacks, the internet is just a sideshow. But the internet is the terrain upon which these fights will be waged. It is the communications medium we will use to organise to save our species and planet from their imminent eradication. We can’t win these fights without a free, fair and open internet."

I also saw this article on the (massive $2.5bn) settlement that Amazon recently agreed as a result of the deceptive UX patterns in its Prime signup and cancellation processes.

Way past its prime: how did Amazon get so rubbish?
Sick of scrolling through junk results, AI-generated ads and links to lookalike products? The author and activist behind the term ‘enshittification’ explains what’s gone wrong with the internet – and what we can do about it
Do you qualify for the ‘historic’ $2.5 billion Amazon Prime settlement?
The online giant is accused of signing up millions of people for Amazon Prime unknowingly, then making it hard to cancel.

Teams That Prioritize Either Learning or Performance Perform Better

Some research that highlights the most effective teams are focused on either learning or performance, not both.

"In today’s fast-moving work environment, organizations expect teams to do everything at once: perform flawlessly in the moment and constantly improve for the future. But is it wise to ask teams to chase both performance and learning outcomes at the same time?

Our research says no."

Teams That Prioritize Either Learning or Performance Perform Better
Performance management practices and systems often encourage teams to “innovate and deliver,” pushing them toward high standards while asking them to be flexible and experimental. But new research finds that expecting teams to emphasize both learning and performance at the same time in this way dilutes their focus. Employees can end up confused: Are we here to grow and try new things, or to hit targets and avoid mistakes? This ambiguity erodes a critical ingredient for high-functioning teams: task meaningfulness. Teams need clarity. When they’re given a focused direction—either to master or to deliver—they’re more likely to find meaning in their work, collaborate effectively, and achieve better results.

The further someone's cultural distance from the US, the less correlated GPT responses are to their cultural values

I've previously shared work by Tey Bannerman that highlighted the issues around AI and 'cultural alignment'.

This post from Simon Wardley shares some recent work from Harvard University which explores the correlation between AI responses and cultural values.

"The further someone's cultural distance from the US, the less correlated GPT responses are to their cultural values." As I said back in Nov 2021 - https://lnkd.in/eTtS8nHD - based upon the work we… | Simon Wardley | 29 comments
“The further someone’s cultural distance from the US, the less correlated GPT responses are to their cultural values.” As I said back in Nov 2021 - https://lnkd.in/eTtS8nHD - based upon the work we did at the DVLA in 2015 .... “a collective can embed their values in simulation systems [training data] for intelligent agents (AI). When we export products based upon this, we’re also exporting our values to other collectives but then we’ve been doing this with film, music, games and art in general for a long time. It’s a form of non kinetic warfare.” You should be thinking of these AI systems as a form of cultural warfare. This is also why I’ve been warning about the rise of a new AI theocracy - https://lnkd.in/exJVmNvD AI is at the very heart of the digital sovereignty conversation these days and still, far too many counties have no maps of their technological and economic spaces. To repeat what I said in 2021 ... “Imagine listening to a conversation on physical sovereignty where no-one has any maps and therefore no-one can discuss borders but everyone wants to talk about the importance of mountains or hills or lakes or forests or roads. You would probably think it’s gibberish or at the least utterly hopless. Those are simply components that exist in a landscape and are mostly irrelevant on their own to the discussion at hand. Well, this is exactly the conversation that is happening today in digital sovereignty.” ... and the conversation in 2025 is rarely better. This has been going on for a decade, we are governed by too much story and not enough situational awareness. On that note, I do like Public Digital recent posts on the topic - https://lnkd.in/eXbwP6Hz I did write some basic posts on sovereignty for those who are interested. Sovereignty and Landscape https://lnkd.in/eku2X_Ea Societal versus Market benefit https://lnkd.in/eXxkCv-K Whose interests are you serving? https://lnkd.in/eAgHS5wc I cannot emphasise enough how answers like “we need to our own stack” approach the problem from completely the wrong direction. We need to first understand the landscape and then determine which bits do we need to retain control & choice over. Owning your own stack is like saying “we need our own mountain” or “we need our own ocean” ... not much use if your landscape is mostly flat and landlocked. | 29 comments on LinkedIn

Looking ahead (and asking a small favour)

At the start of next year I’ll be taking a break from writing this newsletter for a couple of months. Between now and then, I’d love to gather a bit of feedback from you to help me reflect on and understand what's most useful and interesting for me to focus on when I return.

I’ve put together a very short survey (it's very short, I promise) where you can let me know what you think (or you can just drop me an email - [email protected]).

Take the survey here.

Thanks so much in advance. Your feedback really appreciated and, I hope, it’ll help me return with something even more useful, interesting, and enjoyable to read in the Spring.

Only Fools and Horses was massive in Yugoslavia

I was told recently that Only Fools and Horses (a 1980s British sitcom set in south London) was massive in Serbia, and a bit of digging revealed it was really popular in many of the countries which made up Yugoslavia.

""The life of Del Boy and ­Rodney is very similar to life here. They always have some crazy ideas to make money. They always get themselves in some ridiculous situations," says Svetlana Zecevic, an ­officer in the Serbian Ministry of Finance, and a huge fan of the show."

There was even a documentary which followed John Challis, the actor who plays the character Boycie, as he went to explore this unlikely fame. It was called Boycie in Belgrade.

How a British sitcom made it big in Serbia
The swindler spirit that united Eastern and Western Europe

Last week's best things

The three most popular links from last week's edition were:

This week's consumption

Being in London this week meant I could go to some of my favourite cinemas. I saw Paul Thomas Anderson's latest offering, One Battle After Another, which was very long but also very good (Jonny Greenwood's score is a bit distracting at times though, and it wasn't quite as cutting/satirical as it seemed like it might be in the first half an hour) and Ellis Park - which I absolutely loved.

I also watched a few episodes of Nine Bodies in a Mexican Morgue which is perhaps the purest trash I have watched for quite some time. It's a strutting, camp pile of absolute nonsense stuffed with silly performances, terrible CGI, an awful script and, reader, I watched 4 episodes pretty much back-to-back. This Guardian review agrees "Who’s missing? Who dies next? Who’s the woman watching the police? Why can I not stop watching? Is it one-star fare or five? Or both? How can something so bad be so good? How can something so good be so bad? Tune in and do – or don’t – find out!".

See you next week

Thanks for reading all the way to the end, please enjoy this strange (but creative) website which "shows the lives of characters from various works on the 796th floor of a huge space station".

To finish, a quick reminder that I'm a consultant who helps cultural organisations do better digital work.

Here are some workshops I offer.

I'm also currently working with organisations on things involving:

  • user research to inform digital investment priorities,
  • technical strategy,
  • leadership development,
  • 'critical friend' advice,
  • project governance,
  • mentoring,
  • digital strategy,
  • and digital readiness.

If it sounds like I could be useful, then let's chat.

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