What will you pay for? Education, education, education
Even before 2020 descended on us all the Royal Ballet in the UK was clocking up hundreds of thousands of views for their videos on YouTubeā¦
Ash Mann
Cultural sector+digital: After the storm
I was asked to set the scene as part of a session at Leeds Digital Festival. The session looked at the cultural sectorās response to Covidā¦
Context is key: part 2 ā measure what you value, donāt just value what you can measure
Make more of the tools weāre already using and focus our efforts on building a rich and meaningful understanding of our users needs.
Context is Key: part 1 ā drowning in data
I spoke at this yearās Tessitura Europe Conference in Manchester on āthe importance of contextā. Over this series of posts I will try toā¦
Thoughts from the Digital Marketing Boot Camp for Arts
Last week I was in New York for Capacity Interactiveās annual, 2-day Digital Marketing conference. Here are a couple thoughts I jottedā¦
Adopting a user-centred, data-driven approach to digital. Part 1: why does it matter?
At Substrakt we try to put the user at the heart of everything we do. We believe thatās how you get the best results, for your organisationā¦
Optimising your online (ticketing) purchase pathway
I presented a session at this yearās Tessitura Europe Conference, which was held at the Wales Millennium Centre in Cardiff, on āOptimisingā¦
Digital Culture report 2015 digested
Something I wrote about for Substraktās blog (I am their Strategic Director).