Context is key: part 2 — measure what you value, don’t just value what you can measure

Make more of the tools we’re already using and focus our efforts on building a rich and meaningful understanding of our users needs.

Context is Key: part 1 — drowning in data

I spoke at this year’s Tessitura Europe Conference in Manchester on “the importance of context”. Over this series of posts I will try to…

Thoughts from the Digital Marketing Boot Camp for Arts

Last week I was in New York for Capacity Interactive’s annual, 2-day Digital Marketing conference. Here are a couple thoughts I jotted…

Adopting a user-centred, data-driven approach to digital. Part 1: why does it matter?

At Substrakt we try to put the user at the heart of everything we do. We believe that’s how you get the best results, for your organisation…

Optimising your online (ticketing) purchase pathway

I presented a session at this year’s Tessitura Europe Conference, which was held at the Wales Millennium Centre in Cardiff, on ‘Optimising…

Digital Culture report 2015 digested

Something I wrote about for Substrakt’s blog (I am their Strategic Director).